In 2009 I started working for the website Surveillance-Video.com and since working for them I have made over 400 videos related to this industry. From product demos and reviews to videos that demonstrate camera features and functions to educational videos teaching customers about how surveillance cameras work and how-to install them.
From the product demos I have created content for brands such as: Avycon, AVTech, CNB, CRC Solutions, Digital Watchdog, Everfocus, Flir, GANZ, Hikvision, iSmart, KT&C, Nuvico, SONY, Samsung, Scallop Imaging, Speco Technologies, Toshiba, Uniden, Winic and Weldex.
The videos to sell the products proved extremely successful and now I am offering my expertise as a video marketer for products related to the surveillance industry for hire by contract to manufacturers.
What I suggest to manufacturers to increase immediate sales to resellers is when the reseller purchases new a product the manufacturer gives the reseller an Electronic Press Kit (EPK). The point of the EPK is to save time for the reseller and also give them the tools necessary to start selling the products faster. This is a huge advantage to the manufacturer because it helps develop their web presence. The PDF Marketing Catalogs are great but this will be more useful to the resellers because it will help them attract more end users. The Manufacturers would also benefit from this because this will help resellers keep with the Manufacturer’s branding.
The EPK would be delivered online through a secure link or via a hard drive. Depending on budget and goals the EPK the manufacturer would receive can include the following:
- Footage of Product in Use.
- Footage of Product Being Set Up
- Footage and Photos of Product with White Background.
- Footage and photos of Product with Black Background.
- Footage of Product with Green Screen Background.
- PDF Video Slideshow
- Photoshopped Photos for Print Marketing.
- Professional Voice Over Narration of Product.
- Motion Graphics of Manufacturer Logos and Model Numbers.
This type of video is great for all industries that have resellers and is not to only be used with just the surveillance industry but I believe if this was provided to me I could have made the same amount of videos in half the time.